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Realising the changing role of the publisher's sales department wasn't due to be covered at the forthcoming Digital Book World conference (Jan 24 - 26, Sheraton Hotel & Towers, New York, NY), Mike Shatzkin has put together a panel to discuss "this very important topic". Moderated by David Wilk, a veteran of trade book sales and distribution, the panelists will be Rich Freese of the National Book Network (US), Alison Lazarus of Macmillan (US) and Michael Selleck of Simon & Schuster (US).
"I just don’t believe the status quo can hold a lot longer. Selling by seasons in the digital age is nutty. Preparing printed catalogs that are out of date before the ink on them dries in the digital age is nutty. And making the entire publishing house’s marketing staff work around sales conferences and list preparation when most of its customers don’t buy that way is beyond nutty. There needs to be a complete re-think of how publishers put books into the marketplace." Mike Shatzkin
Read the full article at the Shatzkin Files
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