Stephen Leather must be the most successful 'indie author' outside the US. His vampire novel Once Bitten and The Basement, a serial killer story set in New York, are numbers 1 and 2 in the UK Kindle bestseller fiction chart respectively. Another of his novels, Private Dancer, set in the world of Bangkok dancing girl bars, has been highly praised for its authenticity (he lives between London, Dublin and Bangkok).
His Kindle sales chart, which he's just published on his blog, shows clearly that selling ebooks at 99 cents brings in a great deal more sales than 'full price' ($2.99/$3.99). Since Amazon revised their royalty payment schedule last June, however, the 99 cent option is no longer open to new indie authors. The lowest price an author can now charge is $2.99 in the US and £1.49 in the UK, for which they receive a 70% royalty.
Stephen Leather's blog: How To Make A Million Dollars From Writing Ebooks (or How I Learned To Love The Kindle.
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